Web Design and Navigation | web design and development

As people “browse” the Web, they “land” on a page and “navigate” on a website. To find their way around they need a “navigation” system. Navigation is as important for web design as for a real life drive: when you drive on a new road you want to see clear marked destinations, exits and parking lots. You want to know where you are and where you go. So do your visitors. Fail to provide a clear road map and they will go back to where they came from. Navigation should be clear and simple. Or better: standard. That means: don’t go around renaming buttons. Use “home” for your index; not “back to base”. Although this “back to base” is rather clear, not all the web users are in the mood for riddles, nor do they have the time to start learning your rules, your style, or your symbols.There are three major types of navigation: global, local and hierarchical.Web designers use global navigation for medium-sized and small websites to categorize the main points of interest. Hierarchical navigation refers to large websites – such as web directories, article directories, news portals and so on. This approach is somehow confusing for web novices: they cannot really find their way, especially when the navigational structure is not clear (some web designers omit important navigational elements such as “you are here”, “back”, “next page” etc.)One important note about local navigation: it works great when you need cross traffic. You could use embedded links to lead your visitors to information that is somewhere else on your website or on a different website. But if you need to link to another website use a target=”_blank” approach that will open the link in a new window. That’s how the visitors will not lose the path back to your website.Many times web designers use a mix of the three navigational styles, depending on the size of a website, its categories and the importance of these categories. As a rule all sites have a global navigation principle: the navigation bar. Standard placements of the navigation bar are on the top or along the left side of the screen. Some designers place the nav bar on the right side – but users are not really familiar with this approach. The worse practice is promoted by flash designers who ignore web usability standards and make the visitors “guess” where the links are.No matter where you want to place the nav bar, remember: keep it simple. Take a look at the websites of big corporations. For example Philips placed the nav bar at the top to define the main categories and uses a java script to help users navigate to particular points of interest. On secondary pages Philips is using a left navigation bar. All in one, the web designers that created the website for Philips used all three major types of navigation, but the design respects one radical principle: “Sense and simplicity”. That’s right: Philips’ slogan applies perfectly as a fundamental rule when it comes to web design.

Medical Marketing Tactics – The Value of Online Healthcare Marketing | healthcare

Medical marketing is nothing new. From the very first medical development to the most recent treatments and drugs, medical marketing tactics have been constantly improving. The newest wave of these developments will be online healthcare marketing. As with so many other fields, the web is the newest frontier of development. When most of the world is looking for something, they trust the web to find it. That’s why medical marketing has to go virtual. That’s why online healthcare marketing is so important.But what does it mean for medical marketing to step into the online setting? This article will explore the medical marketing tactics that have emerged, and examine how they can be used to reinforce a brand and promote a new treatment. It’s important to look at online healthcare marketing from every angle, so you can decide whether it is time for your company to step up its web presence.Medical Marketing Tactics for the Online GenerationNo industry is safe from the online revolution. Even old, established staples like the healthcare industry are becoming increasingly internet-ready to meet the demands of a younger generation of customers. The internet isn’t just something so novel that it can be ignored; it is now the most powerful tool the marketing world has ever seen. And the healthcare industry can’t bear to miss the wave.That’s why medical marketing tactics are increasingly adapting to fit the needs of online healthcare marketing. It’s only logical that time would change things within the healthcare industry – being static is never productive. If anything, it’s more surprising that it has taken this long. But now there are pioneering online healthcare marketing firms at the forefront of these new developments. Yet these companies also retain the medical marketing tactics that have served the industry for so long, combining the two and creating new, incredibly effective techniques as a result.Online Healthcare MarketingOnline medical marketing tactics grow out of the same basic objective that older techniques had: get as many people to know your brand and your product as possible. Online marketing simply opens more avenues for branding and product placement than ever before. Yet despite the new capabilities of online healthcare marketing, abandoning the old marketing tactics completely is unwise. Instead, most leading companies tend to fuse the two, completing website redesigns in conjunction with print media, television, and online advertisement to drive up hits. However, any good company will ensure each individual online healthcare marketing campaign is as variable and different as the client for whom it is designed.Is it Time For You to Boost Your Online Presence?Almost universally, the answer is yes. There is no hospital, medical services provider, pharmaceutical company, or corporation in the health services industry that cannot benefit from an increased online presence. Online marketing is the wave of the future, and even though older medical marketing tactics are still helpful and will still work, without the complete package of techniques you’re not using every tool at your disposal to increase sales. And in a sluggish economy, no company can afford to pass on an opportunity like this.If you’re interested in expanding your marketing reach, your first step should be to find a good company that knows both online and traditional marketing. Once you’ve found a good company with experience, you’ll be ready to start exploring the complicated world of internet marketing and the increased revenue that comes with it.

Jamaican Blue Mountains: Celebrate Your Love of Travel and Coffee! | travelling and hotels

Are you a coffee lover that also loves to travel? You can start out by celebrating your love of Jamaican Blue Mountain coffee in Jamaica, home of the beautiful Blue Mountains.Jamaica has quite a few places to visit while you are there, starting with Kingston. Kingston is a major hub in Jamaica, making it the perfect vacation spot for cultural and art enthusiasts. Kingston is actually the political, economic, and social capital of Jamaica. If you want to see authentic Jamaican art, you can check out the Mutual Life Gallery to begin. There are exhibitions that change on a monthly basis, and there are also long-term exhibitions available for viewing. Kingston also offers authentic dining in the form of Thai and African food to satisfy your palate while you are there.If you want to get closer to the beach and sparkling blue water, you can check out Negril, where you will find it crystal clear water, black cliffs, and a mellow and relaxing location. This is the perfect spot to vacation to see true beauty and authentic culture in Jamaica. There is a Sandals Resort at that location if you want to stay in an all-inclusive hotel, or you can also visit Cousins Cove, a small inlet on the coast that doesn’t see many tourists.Last of all, you can conclude your time in Jamaica by hiking to the peak of the Blue Mountains, which is where the exclusive coffee of the same name is grown. As a coffee lover, you may already be familiar with the fact that Jamaican Blue Mountain Coffee is quite expensive and exclusive because it is grown at a higher altitude of over 7000 feet in lush and fertile climates. This allows the coffee beans to grow slowly and cultivate even deeper flavors, which are reflected in a vibrant and memorable cup of Joe.For a truly authentic Jamaican experience that celebrates your love of coffee, you can hike 7 miles up to the peak of the Blue Mountains, which has an altitude of 7402 feet. This is the highest peak on the island of Jamaica, and the hike itself is narrow and steep. On a completely clear day, you will be able to see it Port Antonio?s Navy Island, Bath Bay, and Kingston from the top of the mountain. You may even be able to make out the small shadow of Cuba, located 90 miles north of Jamaica. This 14 mile trail should take about seven hours, and it is best to started early in the morning so that you can reach the beautiful view at the top of the mountain by sunrise. After that, you are welcomed to finish up your day sipping on an authentic and delicious cup of Jamaica Blue Mountain Coffee while you are there. Traveling to this gorgeous country that exports coffee is a wonderful way to spend your vacation.